Callan is driven by curiosity and a desire to make sense of complexity. She takes a holistic approach—uncovering patterns, questioning assumptions, and turning insights into action.

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With a background in Design and Philosophy from the University of Sydney, she is skilled in understanding systems, identifying interconnections, and communicating complexity with clarity. Her experience spans strategic research, design, marketing, and communications, contributing to projects on intergenerational loneliness and dementia care technology.

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For Callan, systemic design is a way to navigate the world’s messiness. Like philosophy, it reveals the structures, relationships, and feedback loops shaping our realities. She helps organisations better understand their context, uncover underlying patterns, and operate with intention amidst uncertainty.